SiteStats includes ready to use Bing templates so you can quickly add meaningful Bing Webmaster Tools modules to your dashboard. Templates come pre-configured with useful metric and dimension combinations, and you can edit any module after loading it.
Where to find templates #
Go to SiteStats → Bing. Click the Templates section at the top of the page. Select any template and it will be loaded into the builder below.
Available Bing Templates #
Bing: Clicks #
What it displays: Total clicks from Bing search results for the selected date range as a KPI tile.
Why it is helpful: A simple headline metric for Bing search traffic. Useful for quick reporting and comparing date ranges.
Bing: Impressions #
What it displays: Total impressions in Bing search results for the selected date range as a KPI tile.
Why it is helpful: Measures visibility in Bing. Useful for tracking whether your content is appearing more often, even before clicks increase.
Bing: Clicks v Impressions #
What it displays: A line chart showing daily clicks and impressions across the selected date range.
Why it is helpful: Helps you separate traffic changes from visibility changes. If impressions rise but clicks do not, CTR may be the issue. If both rise, rankings or coverage may be improving.
Bing: Impressions over time #
What it displays: A line chart showing daily impressions across the selected date range.
Why it is helpful: A clear visibility trend chart. Useful for monitoring indexing, coverage, and overall search presence in Bing.
Bing: Top queries #
What it displays: A table of queries ordered by clicks, including impressions, CTR, and Avg Position. Shows up to 100 rows.
Why it is helpful: Highlights the searches that drive traffic from Bing and the queries where you have visibility but low CTR. Avg Position adds ranking context for prioritizing improvements.
Using Templates Effectively #
- Pair Clicks v Impressions with Top queries to understand both trend and keyword drivers.
- Use Impressions as an early indicator when you publish new content or improve SEO.
- Use Clicks as the KPI you compare against other sources like GA4 Sessions or Search Console Clicks.
