What Are Connectors

Connectors are how SiteStats collects data.

A connector is a link between your WordPress site and a specific data source, such as Google Analytics, Google Search Console, Bing Webmaster Tools, WordPress itself, or WooCommerce. Each connector knows how to authenticate, request data, and return it in a format SiteStats understands.

Think of a connector as the data provider. Without a connector enabled and configured, SiteStats has no data to work with.

What a Connector Does #

A connector is responsible for:

  • Connecting to an external service or internal WordPress data
  • Handling authentication (for example OAuth for Google or Bing)
  • Defining what metrics and dimensions are available
  • Running queries based on date ranges and filters
  • Returning structured data to the dashboard and builder

Each connector exposes its capabilities to the builder so you can choose exactly what data you want to display.

Examples of Connectors #

Connectors include:

  • Google Analytics (GA4) for traffic, sessions, users, and engagement
  • Google Search Console for search queries, clicks, and impressions
  • Bing Webmaster Tools for Bing search performance data
  • WordPress for posts, pages, users, comments, and content stats
  • WooCommerce for orders, revenue, products, and customers

Each connector is independent. You can enable only the ones you need.

Where Connectors Are Managed #

Connectors are managed in the SiteStats settings area. This is where you:

  • Connect external services
  • Select properties or sites (for example GA4 properties or Search Console sites)
  • Enable or disable individual connectors

Once a connector is enabled, its data becomes available throughout SiteStats.

Updated on February 19, 2026